I am a Salesforce.com Certified Sales Cloud Consultant, Certified Advanced Administrator, Administrator, Platform App Builder, and Force.com Developer. I believe that data modeling is one of the most important things you can consider when building any solution in Salesforce. Understanding when to combine different concepts into one object and use Record Types to your advantage can open up huge possibilities for functionality and reporting. The further I go into my Salesforce career, the more I understand why the dozen or so standard objects that come with any Salesforce package are included right from the beginning and should be utilized for any implementation.
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Evan Ponter has earned the following certifications: