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4,470  Points
Product Team Review
Idea is being reviewed by Salesforce. We'll post an update in 2-4 months.

Allow Prospects to Opt Back In

The Pardot preference center should have an option where the prospect can globally opt in to receiving email again.  Pursuing this option should properly update both Pardot and Salesforce (if the record is synced) to allow the user request easily and… Show more

76 comments · 1 year ago

140  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Add a customizable drag & drop CTA button in the WYSIWYG editor

A customizable drag & drop CTA button in the WYSIWYG editor that a user can click and drop into the body of a template (email or landing page) would make crafting an email even quicker and more complete. As it stands now, we have to use third… Show more

1 comment · 3 days ago

140  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Preview Social Posts before posting

We need to be able to see how a post will look on LinkedIn, Twitter & Facebook before posting. This is important in order to verify image size and overall look of the post (image+title, content, hashtags).

0 comments · 3 days ago

110  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Send to Recycle Bin Completion Action

To automate many GDPR regulations, please create a completion action on a custom redirect, form action or automation rule to automatically move a prospect to the recycle bin.  The action should allow the options to just add the prospect to the… Show more

0 comments · 2 days ago

100  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Automatically Create prospects in Pardot only from a Lead Object from Salesforce

Add the option to limit Salesforce to automatically create prospects in Pardot only if they are created as a Lead in Salesforce. For many SFDC instances, contacts include many who do not give consent and should not be included in any marketing… Show more

2 comments · 2 days ago

110  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Send to Recycle Bin function

Allow admins to create an engagement or automation that moves prospects to the recycle bin. We are starting to run Confirmed Opt-In passes on our existing prospects. If they don't confirm, they are moved to another list for manual deletion. It… Show more

0 comments · 3 days ago

150  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Salesforce Engage: Send from Specific User

The new Salesforce Engage features to send on behalf of the Account or Contact Owner is quite nice. This is an idea to add a third option: Specific User.  The GUI would allow the Salesforce Engage user to select a specific user in the system to send… Show more

0 comments · 5 days ago

100  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

GDPR-compliant Cookie Consent Notification

Pardot's default "Tracking Opt-in Preferences" (which we will be utilizing for GDPR compliance) seems surprisingly limited in its style and effectiveness. Per GDPR, we need to enable this for EU traffic, and I'm proposing this tool… Show more

2 comments · 5 days ago

2,400  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Resubscribe Button Should Override Pardot AND Salesforce Opt Out Field

When someone unsubscribes via the Unsubscribe or Email Preferences Page, the Thank You content gives them the chance to resubscribe. This page can be sent out to prospects who have expressed an interest in resubscribing; however once the record is… Show more

13 comments · 1 year ago

720  Points
Under Point Threshold
Idea hasn't met the 2,500-point review threshold. Give it an upvote or downvote.

Filter email clicks to combat spam filters that click all links

We've recently seen a rise in the number of spam filters that are clicking all the links in our emails (including the one-click unsubscribe), presumably to check the legitimacy of the destination URL.  The emails are still delivered to the… Show more

10 comments · 2 months ago

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