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SQL Query Activity for Journeys

Journey Builder

When working with Data Entry: Salesforce Data in a journey it would be very helpful, when it would be possible to fill a new data extension with additional information that can be get via SQL.

Created Update Data in Salescloud => Data Extension created by Data Entry in Marketing Cloud => SQL Activity => 2nd Data Extension with enriched Data (can be used by a 2nd Journey)

E.g.:
- Complex rules for new recipients (we are workting with internal alerts and would like manage it in SFMC).
- Complex filtering, especially time slots etc.

Currently we are succeeding with a lot of automations and journeys for daily updated DEs, but we are having a lot of restrictions when we want to work with "neartime" journeys.This idea would open a lot of new possibilities and raise the flexibility of the journeys.

 

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