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A/B testing in drip campaigns

Engagement Studio

Testing body copy or subject lines via A/B testing in drip campaigns would be very beneficial for ongoing programs that the marketers could learn from and adjust once results are available.

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Latest Comment from Salesforce

  • Kylie Yancey - 1 year ago

    A/B testing in Engagement Studio is currently under product review. To ensure your use case is considered during further evaluation of our path forward with this functionality, please share your use cases in comments of this idea or via the Trailblazer Community feedback post here:
    ​https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001qUi&fId=0D53A00003TwJzR
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