Automate process of Opting-in previously Opted Out Pardot prospects via the API - Ideas - Salesforce Trailblazer Community

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Automate process of Opting-in previously Opted Out Pardot prospects via the API

Connectors & API

Once “opted_out” is set in Pardot record you cannot change it via API unless part of list membership queries.   

It would be good to be able to automatically remove the "opted_out" against a Pardot Prospect record to opt them back in (subject to confirmation of Opt-in received from a Pardot Form or Pardot Form Handler attached to a Third Party Form) specifically by the Pardot Prospect.  Currently, it is not possible to automate this process and you have to manually remove the "opted_out" set in Pardot against the Pardot Prospect to Opt them back (previously Opted-Out but now want to Opt-In again to marketing communications).

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