Expand GoToWebinar connector to work with Simulated Live webinar feature - Ideas - Salesforce Trailblazer Community

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Expand GoToWebinar connector to work with Simulated Live webinar feature

Connectors & API

GoToWebinar has a "Simulated Live" feature so you can record a webinar on GoToWebinar the first time you host it then you can have it "replayed" but still have the same feel like a normal, scheduled webinar. Attendees register for specific day and time and then at that day and time the webinar starts playing. We found that people convert better when they are registering for a specific date/time vs. an on-demand replay. Not sure why, but that is what our data showed. 

Right now the Pardot GoToWebinar connector DOES NOT recognize these types of webinars as one that can be used in Form Actions to use a Pardot form to register for a GoToWebinar webinar. It works for the other two types (Classic and Webcast). 

According to GoToWebinar support, the API is available for the Simulated Live webinar type, but Pardot Connector is just not using that. 

We would fall back to the less ideal, have people register on GoToWebinar system and have prospect data pass back to Pardot, but when you do it that way, it doesn't tie it to an actual speific webinar campaign thus it is not easy to figure out which webinar someone attended. That means we cannot have specific rules for emails or scoring based on attending a specific webinar. 

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Latest Comment from Salesforce

  • Kylie Yancey - 1 month ago

    @Hanapin Marketing - thanks for following back up! There is a team actively researching and planning this feature for an upcoming release.
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