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Sara Varni

AppExchange: Celebrating 5 Years of Partner & Customer Success

Salesforce CRM, Salesforce Platform, For Administrators, AppExchange, Partner Success

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Years before there was an App Store, before there was an App World, before there was an App Marketplace, there was salesforce.com’s AppExchange. What started off in 2005 as a whiteboard brainstorm, is now the world’s most-popular enterprise application marketplace with 1,000+ applications and services.

The goal of the AppExchange was simple, make purchasing enterprise apps as easy as purchasing a book on Amazon.com. Today, more than 550 ISVs use the site to market and distribute their applications to millions of salesforce.com prospects and customers. From VerticalResponse and Jobscience to BMC and CA, partners of all sizes, developing all types of applications have found success on the site. Over 375,000 test drives of partner apps have been taken by prospects and over $1 billion has been invested in AppExchange companies by venture capital firms. With new features, such as ChatterExchange, Aloha Apps and Free Trials, our partners have been able to expand their customer base and bring their apps to new markets that were out of reach in the past.  
 
Of course the site would not be where it is today without the amazing support of the Salesforce community. Customers of all sizes and from all industries have found tremendous value in solutions on the site. Since its launch five years ago, over 700,000 installs have taken place on the AppExchange.  The AppExchange has everything for customer needs from IT management to FedEx tracking to HR and, of course, CRM. 

Also, Salesforce customers have helped drive the quality of applications listed by posting over 6,700 user reviews.   Every year, we tally these reviews as part of our Customers Choice Awards program and we are thrilled to announce the winners for 2010 are as follows:

Best ChatterExchange App:

FedEx Shipping with Chatter

Best Contract Management App:
 
EchoSign E-Signature

Best Dashboard or Report:
FunnelSource

Best Data Cleansing Tool:
CountryComplete

Best Data Integration App:

Salesforce Integration- Informatica Cloud

Best Human Resources & Recruiting App:

Jobscience Recruiting

Best Marketing Automation App:
Marketo Marketing Automation

Best Mass Email App:
iContact for Salesforce

Best Productivity Tool:
Email Integration for Salesforce from iHance

Best Quoting App:

BigMachines Configurator, Quotes, Pricing & Proposals

Best Survey App:

Clicktools Surveys & Scripts

It’s amazing to see how far our partners and customers have driven the AppExchange in a short amount of time and exciting to think what innovation we will see in the next five years. Happy fifth birthday AppExchange!


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