How to track a link send via Mobile Connect SMS? - Answers - Salesforce Trailblazer Community
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Unais KomathUnais Komath 

How to track a link send via Mobile Connect SMS?

We will be using SMS in a Journey and will include a link to a landing page in SMS.
How do we track if a link sent via SMS is clicked or not so that we can make further decision in the journey? 
Best Answer chosen by Unais Komath
MiglenaMiglena (Salesforce.com) 
Hello Unais,

I've noticed that you started a support case about this question and wanted to share the information provided by the support agent to benefit others in the community with similar questions. 

The support agent advised that ​at this time, there is no function to track links within Mobile Connect. Due to the nature of SMS messages, the entire link must be displayed, rather than a clean looking HTML link. Because of this, there is no 'built in' report for tracking the links.

He also shared that it would be possible to implement your own custom type of tracking if desired. For example, it would be possible to build a query string into the link which captures the mobile number %%Mobile_Number%% and then have your own analytics track it.

Hope this information has been helpful!

All Answers

MiglenaMiglena (Salesforce.com) 
Hello Unais,

I've noticed that you started a support case about this question and wanted to share the information provided by the support agent to benefit others in the community with similar questions. 

The support agent advised that ​at this time, there is no function to track links within Mobile Connect. Due to the nature of SMS messages, the entire link must be displayed, rather than a clean looking HTML link. Because of this, there is no 'built in' report for tracking the links.

He also shared that it would be possible to implement your own custom type of tracking if desired. For example, it would be possible to build a query string into the link which captures the mobile number %%Mobile_Number%% and then have your own analytics track it.

Hope this information has been helpful!
This was selected as the best answer
Unais KomathUnais Komath
Thanks. That answers the question. Its time to create an Idea!
Unais KomathUnais Komath
Created 2 ideas
  1. Mobile Connect SMS Link tracking - https://success.salesforce.com/ideaView?id=0873A000000CMo7QAG
  2. Journey Builder Engagement Split for SMS - https://success.salesforce.com/ideaView?id=0873A000000CMoCQAW 
Ranjith HaridasRanjith Haridas
Hi Unais,

Is your query solved? i have same issue with my Journey.

Regards,
Ranjith
Unais KomathUnais Komath
Hi Ranjith,

SFMC doesn't have these functionalities at the moment. All we can do is vote for the idea and hope it will be implemented.
What I also heard is that SFMC focus is only for Email engagements in Journeys at this moment and it won't change in near time. 

Regards,
UK
Charlie EadesCharlie Eades
There is an app, 360 SMS App, provides link tracking feature, through which you can track which link was clicked in an SMS. So, as soon as the link is clicked, we immediately track the data in Salesforce, through which we can decide what action needs to be performed next.
For more queries contact- sales@360degreeapps.com or visit - https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000DpSyIEAV
Lora BergeronLora Bergeron
Is the capabilty to track link clicks in SMS still not available in Salesforce?
Laurent PrevotLaurent Prevot
Hi there! I'm currently working on a way to track links in Rich SMS but in order to do it you need be (or have in your team) an expert in AMPscript. I'm still facing issues. The results should be displayed in a DE and through a SQL it should be possible to create a readable Data Extension which stands for a report. When I get the full solution, I will share it.
Priya GuptaPriya Gupta
Hello Unais Komath ,
To accomplish your requirement  use is 360 SMS App for Salesforce (easily avaliable in AppExchange) comes with many features like provides link tracking feature, through which you can track which link was clicked in an SMS. So, as soon as the link is clicked, we immediately track the data in Salesforce and  we can decide what action needs to be performed next and many more. It has stronger methods of triggering messages & processing incoming replies & surveys. It is multi-language compatible. Go ahead and use Free Trial , get the best of it and Install now to see the Magic of SMS within Salesforce. Texting works! You know it, your customers want it!
For further details Watch demo :

http://appexchange.salesforce.com/appxListingDetail?listingId=a0N3000000DpSyIEAV