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Alexis WestergrenAlexis Westergren 

Pardot Operational Emails

So in typical Salesforce fashion, there's this awesome feature that I've activated but have NO IDEA how to use it!

I have read the following article and have successfully enabled Operational Emails, but now what? 
https://help.salesforce.com/articleView?id=pardot_operational_emails.htm&type=0
and
https://help.salesforce.com/articleView?id=pardot_operational_email_enable.htm&type=5

I provided the article links to deter anyone from posting them again in hopes of being marked "Best Answer," because while yes, they tell you how to enable it, they don't tell you HOW to send the emails! We use engagement Studio for all our emails so my main question is, can I use operational emails there? Or is it only 1 to 1 emails? Can you make a template operational? 

So. Many. Questions. Hey Salesforce the knowledge articles are great, but maybe tell us HOW to use the features...

Many thanks for any help that can be offered. 

Best Answer chosen by Alexis Westergren
Saurabh TyagiSaurabh Tyagi
Hi Alexis,
First of all, I would highly recommend you to Join the B2B marketing automation group. Here you will get the answer to your queries faster from experts.
To join : https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001qUi

Anyways the thing about operation email in Pardot is that at the moment you can only send a list email or one to one emails while marking it as an operation email which will abide you to pardot's marketing policy.

At the moment in my knowledge, it is not possible for the template to mark as Operational and use them in an engagement program.

But can vote for that here
https://success.salesforce.com/ideaView?id=0873A0000003VNAQA2

There is also another thread on Best Practice on sending Operation emails that I hope that will help you.
https://success.salesforce.com/answers?id=9063A000000iekFQAQ

Good Luck!

All Answers

Saurabh TyagiSaurabh Tyagi
Hi Alexis,
First of all, I would highly recommend you to Join the B2B marketing automation group. Here you will get the answer to your queries faster from experts.
To join : https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001qUi

Anyways the thing about operation email in Pardot is that at the moment you can only send a list email or one to one emails while marking it as an operation email which will abide you to pardot's marketing policy.

At the moment in my knowledge, it is not possible for the template to mark as Operational and use them in an engagement program.

But can vote for that here
https://success.salesforce.com/ideaView?id=0873A0000003VNAQA2

There is also another thread on Best Practice on sending Operation emails that I hope that will help you.
https://success.salesforce.com/answers?id=9063A000000iekFQAQ

Good Luck!
This was selected as the best answer
Alexis WestergrenAlexis Westergren
Thank you Saurabh!! I am a part of that group as luck would have it. Good to know about the operational emails and I appreciate the link to the Idea. I'll be voting for sure!

Thanks!