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Sarah AgerSarah Ager 

Is there a way to track lead conversion rates in Salesforce?

Is there a way to track leads not just through to opportunities but to closed/won business, so that you can easily get a handle on conversion rates?
Matt BrownMatt Brown
Yes. A Lead with Converted lead information. I have one that shows the Won ratio by Amount from Converted leads and what the Lead rating was.

Use a matrix report.

 Rating WONNot CheckedCheckedContact: AccountContact NameConvertedLead SourceLead StatusOpportunity NameSales Stage
HOTSum of Opportunity Amount
Record Count
$15,723,776.20
545
$748,326.82
72
$16,472,103.02
617
 
  Opportunity Amount
 
$990.00
1
  SchoolJane CheckedWebConvertedSchool-(D) Power Sponsor Qualification