How can I receive a notification email when a new lead comes in?
1. Lead Assignment Rules - You can check box email notification
2. create a workflow rule and email alert based on your lead critiria.
3. Create a report for all new leads, unread and have it run daily at the end of the day or first time in the morning
here a light read for you for reference:
Managing Assignment Rules
Lead Assignment Rules available in: Group, Professional, Enterprise, Unlimited, and Developer Editions
Case Assignment Rules available in: Professional, Enterprise, Unlimited, and Developer Editions
User Permissions Needed
To create or change assignment rules: “Customize Application”
Create assignment rules to automate your organization’s lead generation and support processes.
Lead Assignment Rules - Specify how leads are assigned to users or queues as they are created manually, captured from the web, or imported via the lead import wizards.
Case Assignment Rules - Determine how cases are assigned to users or put into queues as they are created manually, using Web-to-Case, Email-to-Case, On-Demand Email-to-Case, the Self-Service portal, the Customer Portal, Outlook, or Lotus Notes.
Typically, your organization will have one rule for each overall purpose - for example, one lead assignment rule for importing and a different lead assignment rule for web-generated leads; or one case assignment rule for standard use and one case assignment rule for holiday use. For each rule type, only one rule can be in effect at any time. For a list of the maximum number of rules allowed in each organization, see Salesforce Editions and Limits.
Each rule consists of multiple rule entries that specify exactly how the leads or cases are assigned. For example, your standard case assignment rule may have two entries: cases with “Type equals Gold” are assigned to “Gold Service” queue, and cases with “Type equals Silver” are assigned to “Silver Service” queue.
To create an assignment rule, click Your Name | Setup | Customize from the top of any page. Then select Leads or Cases, and click Assignment Rules.
Sample Assignment Rule
The following case assignment rule assigns a case to a specific queue based on the account rating:
Rule Name — Hot Account Assignment
Order Criteria Assign To
1 ISPICKVAL(Account.Rating, "Hot") Tier 1 Support Queue
2 OR( ISPICKVAL(Account.Rating, "Warm") , ISPICKVAL(Account.Rating, "Cold") ) Tier 2 Support Queue
For additional lead management rule examples, see Examples of Advanced Formula Fields.
Setting Up Assignment Rules
Viewing and Editing Assignment Rules
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