Campaign setup for Non-profit Events with multiple marketing
I'm very new to SalesForce and confused about how to setup Campaigns for my non-profit organization. We frequently run Seminars and workshops which I assume would be setup as a Campaign, possibly with a Parent Campaign for Seminars and Child Campaigns for the Seminars scheduled for each date/location. What if we do different marketing campaigns for a specific Seminar? Normally wouldn't there be campaigns setup for an email blast for the Seminar, and another for a print ad for the Seminar? How do the marketing campaigns fit together with the event campaign? Thanks for any help you can give!