Five Steps to Create Your Marketing Dashboard

At Dreamforce Jenny Dixon ran a session called "Building Integrated Marketing Reports and Dashboards". Not surprisingly it was a very popular session and the customer speakers were fantastic. Thanks to Stuart Robertson from ShareBuilder and Chris Denlinger from Time Warner Cable for their great content. Jenny also created a best-practice overview designed to help you create great marketing dashboards. Here it is.

1) Articulate the questions you want to answera. What is the ROI on my campaign?b

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